If they are placed at an ideal place, window art are an ideal marketing strategy. There are different types of them including static clings which are also known as window clings. This is one of the most popular kinds of window art. Static or window clings are made of a flexible kind of plastic or vinyl whose smooth surface adheres well to clean glass surface. The clings remain fast because of the moisture in the air and that on the glass.
Static cling vinyl sticks without adhesive because of a static charge. This makes it ideal for use in advertising periodic offers on store windows. They are also ideal for advertising events. Most people can relate to car window clings that declare there is a ‘baby on board’. Window clings put up to advertise a promotion at a store or can conventionally be pulled off clean without leaving any residue. Another advantage is that they can be removed and re positioned without getting damaged.
Window or static clings can be light adhesive-backed or they can be designed such that they cling because of static. Although window clings are so-called because they are made for window displays, they can be used on other smooth surfaces as well.
Type of paper that window or static cling is printed on
There are different options. This include;
• 4 millimeter low-tac adhesive
This is used for clings that are meant for indoor use. It is clear with a mild adhesive-backed substrate that makes it possible for the cling to be viewed from either side of the window. This is done by flipping the artwork in the design stage. The cling is held fast with the low-tac adhesive and because it is mild, there is very little residue left on the window or other surface if any when the cling is removed
• 4 millimeter white low-tac adhesive
This cling is also made for indoor use. It is a white, mild adhesive-backed substrate that is used to create a white background for the selected design. As is the case with the previous type of cling, removal is easy and it leaves little or no residue.
• 4 millimeter frost white static cling
With this option, the white, static cling substrate also has a white background for the artwork. The difference is that instead of adhesive, static cling uses static to hold a window cling in place. There is no residue left when this type of cling is removed.
It is important to know that this type of cling may not give the desired results with full coverage where the ink fills all of the sheet. It is advisable to leave spaces around the design or in it to increase the area that links the cling to the window. However, it one still opts for full coverage print, Low-Tac is the recommended option for better results.
Choice of colors
Window clings are typically done in full color for maximum impact. Full color means that all the colors which are yellow, cyan, magenta and black are seen on the front but no printing is done at the back. Think of the way posters appear. It is also important to note that because of the four-color process, clear window cling does not print in white. If there is any white on the design, it will be printed as clear.
Window cling sizes
Window cling is available in various sizes. They can be as small as 1’ by 1’ or as large as 75’ by 53 inches. This means you can effectively use them no matter how small or big your windows are. Window clings can also be custom-made to fit the precise proportions of the window they are to be placed on.
Window cling cuts
With window clings, all the substrates may either shrink or expand as different batches are made. This makes precise cuts a challenge. For this reason, borders are not recommended. However, if a border is desired, it should be one that has a thickness of at least two inches. Printers generally will reprint if the borders are not exactly same on all the sides after cutting.
There are a number of cut options.
• Inside glass
Also known as second surface, this is where the cling is reverse printed such that the sign will be placed indoors but will it will be facing out. This option is quite popular with small businesses like restaurants and boutiques. It is used to display working hours and to advertise discounts, special deals and other kinds of promotions. It is also popular with homeowners who want to have a external-facing sign on the inside which protects the house from the elements.
The design is printed on the back so that the adhesive side can be applied on the inside of the store or other building while facing outwards. Therefore, the opaque and perforated static clings cannot be printed as ‘inside glass’. If the desired look is opaque, clear cling has to be used with a background that is filled with color or artwork.
• Halo cut
All types of clings can be halo cut. What this means is that the sign is cut to the shape of the actual design with a small border. This is usually a quarter of an inch which is left all around the sign.
• Contour cut
All types of cling can also be contour cut. With this cut, the artwork on the sign is precisely cut around the perimeter of the sign. With this cut, it is important to keep in mind that the sign is all text, then what is wanted is cut vinyl or vinyl lettering. A good example of this is the store fronts and office windows that have individual adhesive letters applied to form a company name or a brand. While no design is required, highly precise cutting of letters without any borders is needed.
Window cling visibility
Visibility is an important factor. There are different options for optimizing visibility;
• Opaque static cling where the red parts of the artwork is the only part that is printed. White is the default color of the material where there isn’t any ink.
• Clear cling where assuming that red is the only color on the design, then the rest of it remains transparent.
• Perforated cling where those on the outside can see the design on it but they cannot see the inside of the store or other window it has been placed. They can also see bits of it through micro-punctures. This is also sometimes referred to as one-way vision.
Decals vs. Clings- why clings win
Window clings are one form of window sign. There are also decals and stickers. Clings have a number of advantages. One is that clings can be re-positioned while stickers and decals cannot. This means you can remove a cling from one window and place it on another. This is important if you intend to use the same cling at different times in future such as every time you are running a promotion.
The way the two are removed is another difference that adds onto the advantages of clings. Sometimes, it may be necessary to use soapy water or a razor blade to remove the residue left behind when a sticker or decal is removed. Clings come off clean and fast. Clings also offer a cost advantage. All types of window decals cost more than clings.
Window clings are an round-winner. They are effective for promotional messaging, price-friendly and very easy to install and take off. They are also re-usable. With the right printer, you will get high-quality window clings that will keep heads turning in your direction.