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Bookmarks have been being used for page reminders but with the passage of time these have taken the shape of a marketing tool for the book publishers and book houses. Colorful bookmarks can make the reader spell bound and it will reflect on the book itself as well. You can print quotes of the writer as well as many other things that can create the wow effect for your book. Different designs and colors can be very helpful in this regard and create symbolic effects for your publishing house and book as well. You can consider different designs for the bookmarks for different types of books, for example for comic books, you can print a bookmark that resembles the lead character of the comic and similarly for other types, the symbolic bookmarks can be considered. Customized bookmarks are the best choice for you in this regard as it gives you the control of the printing specifications. If you want even customized bookmarks then die cut bookmarks are the best option you can go for. There are many types of bookmark templates you can choose and get it designed as well by the printing services, who can give you design suggestions as well.