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Calendars have been being used for date information ever since the evolution of the human society, but now many companies have identified these calendars as a promotion tool for their products. By printing company logo and other information on the calendar companies can promote their products effectively. The credibility of the information being conveyed is high too because the message is not getting across explicitly rather it is implicit so the target market takes the calendar as a calendar only not as a marketing tool. There are plenty of options available to companies as it relates to the printing and types of these calendars such as offset printing, digital printing and in calendar types; wall calendars, table calendars, multi page calendars and single page calendars. So the more effective is the calendar, the more effective will be the promotion. It is also possible to use these calendars for informing the target customers by telling the benefits that they can get by using the products of the company as well price concessions etc. digital printing of these calendars is the best option as it ensures the color quality as well as design flexibility so you get best from the printing services.