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As the intermediaries have started creating a lot of troubles for the manufacturers and are demanding more sales promotions and eat up all the customer targeted sales promotion as well which leads to the total failure of your sales promotion strategy failure, it has become very important to remove these market intermediaries and take control of delivery of the product to the end user of the product, direct marketing has become of vital importance in this regard. There is no better option for you in direct marketing than catalogs. These catalogs have become the spearheads of all direct marketing mediums. Catalogs can be used by almost any firm be it Fast moving consumer goods manufacturers or ready made garments or some thing else. You can send them to prospective customers and let them know about the offers your company has for them and necessary guidance can also be given if they want to order a product such as detailed address can be gives along with contact numbers so they find it just a walk in the park to get their desired product. This will enhance your profits as well as increased customer care. The profit which used to go to retailers and other intermediaries will now come to your pocket.