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Labels are basically used at Pet bottles of cold drinks, jars of jams, mayonnaise and other food items and of course cosmetic jars. The labels are the spear head of all the marketing tools that are available to a soft during manufacturer. It is places directly on the product and it remains there even when the product has been used, it will keep doing the promotion and acting as a brand reminder in the minds of those who have a look at them. Food items manufacturers can also take benefit from these labels, these labels are best for using them as a mass marketing tool as these are above all other mass media vehicles as these are to be found among general public and every one comes across it in a super store. Cosmetic manufacturers are one of those who are greatly benefitting from the labels, we see many popular cosmetic companies using the labels for their products. A perfectly designed label does good job for both the product and the company, it complement the product and sometime people just buy the product because of the packaging of it. So in order to attract the other than potential or even potential customer, the label must be catchy one.