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Postcards are the tool of expression that many people use for communicating with their relatives and friends, but companies can use the Postcards for their promotion purposes. They can easily promote their products or services by sending Postcards to their customers so they can let them know what they have got to offer for them. Postcards are one of the publicity tools that companies use as a blanket marketing tool, it means that they are not explicitly promoting their companies or products but are letting the message get across in an implicit fashion which greatly enhances the reliability of the medium. The Postcards must be designed in a unique way so that they can attract the attention of a large number of people and create long lasting effect in the minds of the customers and other audiences. Design and other specifications must be tailored to complement the card and overall theme of the company and the color scheme must be the true representative of the company. You can place the company name and trademark on the post card to make it a brand management tool that can remind the people about the product whenever they need such a product.