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Rack cards can be very effective for using as an on spot marketing tool so that these must be attractive enough to attract a large number of people because if they are unable to do so then these will not achieve the objectives they are expected to achieve. Rack cards can be used by the product companies who are selling their products at third party retailers so that they can promote and inform the people about the characteristics of the product and benefits that these are likely to achieve through using them. If you are a super store owner then you can keep these rack cards at point of sales so that these can be easily visible to the customers who are checking out after paying their bills. You must design these rack cards effectively so that these are attractive enough to attract people and convey the message for which they have been made. If you do not have any idea about the design then you can seek help from printing companies, they have the design experts who can design you r rack card and print as well effectively and efficiently so that you can get your job done in a better way.